Summerwater.

Beneath the Surface.

For Summerwater, a dark psychological thriller set in a remote Scottish holiday park, we cut a launch campaign trailer designed to hook viewers into the show’s layered mystery, intertwined character arcs, and looming sense of dread.

Leaning into the series’ claustrophobic atmosphere, recognizable cast, and premium thriller positioning, the creative was built to expand Acorn TV’s audience beyond its core base while driving awareness and subscriber engagement around its Murder Mystery May programming.