Prime
Chi-Town.
- Executive Producing
- Creative Direction
- Edit
- Design & Animation
- Key Art
- Color & Finishing
- Sound Design & Mix
Full Court Press
We crafted a 360° campaign for Prime’s feature documentary Chi-Town, the gripping story of basketball phenom Keifer Sykes and his journey from the streets of Chicago to the international stage. The film traces his drive for a spot in the NBA while navigating life’s obstacles off the court.
Our work included trailers, taglines, key art, social content, and the film’s opening title sequence, capturing the heart, grit, determination, and hope at the core of Keifer’s story.
Chi-Town premiered in competition at SXSW and is now streaming on Prime and Apple TV. Northern Lights partners David Gioiella and Mark Littman also served as Executive Producers.
“You will find it exciting, emotional, painful and ultimately inspirational — and hopeful... It is a great movie.”
