

Disney+

Disney+ partnered with Northern Lights for a marquee entry in its “This Month” campaign, timed with the premiere of The Mandalorian and the streaming debut of Black Panther: Wakanda Forever.
Our challenge: echo the warmth of the brand’s “Feels Like Home” message while connecting franchises, characters, and fans. Using our “Find Your Path” editorial lens, we wove together iconic content into one emotionally resonant, audience-first story.
The result was a cohesive, brand-forward campaign that launched alongside some of Disney+’s biggest titles, and was spotlighted in the Promax Daily Brief.

Our full slate of deliverables included a hero :30, English and Spanish radio, multi-aspect ratio socials, an alternate cut for Canada, and versions featuring Spanish language titles.


