Multi-Screen Upfront.

One Seriously Big FOX Story

For FOX’s immersive Upfront, Northern Lights led creative direction and editorial for an 8 screen, 360-degree presentation that brought FOX Entertainment, FOX Sports, FOX News Media and Tubi together for the first time under one roof.

Built across eight screens surrounding the audience, the edit was designed as one unified experience — using synchronized action, visual handoffs and a carefully structured narrative arc to carry the story seamlessly from screen to screen. Rather than treating each panel as its own canvas, Northern Lights choreographed the entire environment to work as a single, continuously moving experience.

From new series like Accused, Alert and Monarch to live sports, news, streaming, talent and FOX’s latest advertising innovations, every element came together around one message: BUILT FOR YOU.

A single-screen cutdown extended the same story beyond the room, translating the scale and momentum of the immersive presentation into a more traditional format.

You can read more about the presentation HERE.

The presentation surrounded roughly 700 attendees at New York’s Skylight on Vesey with wall-to-wall content, earning praise from attendees as an “immersive and dazzling” showcase of the full power of the FOX portfolio.