Great White Summer.

At the Crossroads of Fear and Coexistence

In this marketing campaign for Northern Lights’ latest feature documentary, nature, culture, and human life collide in Cape Cod, where surfers, scientists, and communities confront the rising tension between fear, conservation, and survival.

Told over one unforgettable summer, the film explores a global issue through a local lens, giving voice to all sides of a story that’s unfolding in coastal towns around the world.

A full Northern Lights Family collaboration, the campaign brought together editorial, design, audio, and marketing teams across divisions. With David Gioiella and Mark Littman executive producing the film.

The film is now streaming on all of your favorite platforms.