Spark.

Painting with Light

TODAY came to us looking for most effects-driven anthem yet, an ambitious vision that required advanced visual development and pre-viz. BODEGA director Adam Reid and Northern Lights team rose to the challenge, rendering effects in real time on set to give producers and talent instant visual buy-in.

The spot featured the full TODAY cast and delivered an electrifying, high-energy result, celebrated as a symphony of art, optimism, and momentum unlike anything the show had done before.

Following its success, we launched an ongoing collaboration with the TODAY team, crafting quarterly seasonal and holiday anthem spots to energize fans.