TCA Reel.

PRIME Takes the Spotlight with a Sizzle Critics Couldn’t Ignore

When Amazon needed to impress at the Television Critics Association Awards, they turned to us to kick things off with impact. For a room full of a discerning audience, the sizzle had to be more than just hype, it had to tell a story.

We crafted a unified, editorially driven piece that wove together smart, emotionally resonant soundbites from across the full slate of Prime originals. The result was a powerful opening moment that reinforced Amazon’s star power, creative range and can’t miss programming.

Our success sparked an ongoing collaboration between Northern Lights and Amazon, spanning series debuts, and brand, social, and radio campaigns.