Prime
The Outlaws.
- Creative Direction
- Strategy
- Edit
- Design & Animation
- Sound Design & Mix

Returning to the Scene FOR The Outlaws Season 3 LAUNCH
The creative brief: balance the sharp, offbeat humor of Stephen Merchant with the gritty tension of Elgin James.
Leaning into the show’s setting, we used graffiti-inspired freeze frames to introduce the ensemble cast with bold, graphic flair, grounding the chaos and comedy in character and place.
This was our third campaign for the hit series.
“Understanding how to translate this genre-bending series for audiences was not easy but Northern Lights did it flawlessly.”
Season 1 Launch Trailer
Season 2 Launch Trailer
And our Ocean’s 11 style :30



